SkillUp Program

A practical growth program for CEOs of Croatian SMEs

SkillUp is a growth program designed for CEOs of Croatian SMEs ready to scale, innovate and grow beyond local markets.

Through expert-led sessions, sector-specific masterclasses, practical case studies and tailored consultations, the program helps participants turn business challenges into concrete next steps.

The main format is a 5-week hybrid bootcamp, mostly online, with one immersive offsite retreat. A shorter offsite-only format, Mini SkillUp, is also available.

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The 5-week hybrid bootcamp

The 5-week hybrid bootcamp is the flagship SkillUp experience.

It combines online sessions, sector-specific content, 1-1 consultations and one in-person offsite retreat.

Participants work on topics such as:

AI use cases

Leadership

Marketing and branding

Key business trends

Growth challenges

Sector-specific opportunities

Peer exchange

Duration:
5 weeks
Format:
Hybrid
Offsite retreat:
Included in the program
Price:
Free, 100% financed by the European Union

Sector tracks

SkillUp includes sector-specific content for Croatian SMEs in IT / Software, Manufacturing and Tourism.

Available tracks may vary by cohort. The agenda provides the latest confirmed tracks and sessions.

Featured tracks: IT / Software and Manufacturing

IT / Software

Explore how AI is transforming the IT sector and uncover the evolving role of developers in an AI-driven future, with experts from Microsoft and Civitta and insights from CEOs in the sector.

Manufacturing

Gain operational efficiency through LEAN manufacturing, digitalization and supply chain management with experts from Luqam.

Tourism

Discover how to build resilience, foster innovation and unlock year-round value as a tourism operator in an evolving market.

Mini SkillUp

Mini SkillUp is a shorter offsite-only format for CEOs looking for a focused experience in a shorter timeframe, with a focus on leadership and branding.

Upcoming sessions are announced in the agenda and program materials.

After completing either format, participants may be invited to join the SkillUp Club, an exclusive community for continued learning, networking and support.

Who can apply?

SkillUp is open to CEOs of Croatian SMEs.

In some cases, managing directors may also be eligible.

To apply, companies should meet the following criteria:

Number of staff headcount:

10 to 250 staff members

Operations:

More than 3 years of operations

Financials:

Annual turnover below EUR 50 million or annual balance sheet total below EUR 10 million

Minimum annual turnover of EUR 500,000

Please note:

Please use your latest available financial figures.

Staff headcount includes full-time staff, part-time staff, temporary staff and seasonal staff. Apprentices, vocational training students and employees on maternity or parental leave are not included.

The calculation may differ when one or more other enterprises hold a share in the company’s capital or voting rights. We recommend checking the SME definition guide and using the eligibility tool before applying.

By participating, the company will receive de minimis support, equivalent to up to EUR 25,000 for the 5-week bootcamp and EUR 5,000 for Mini SkillUp.

Ready to join the next cohort?

Join a group of Croatian SME leaders ready to scale, innovate and grow beyond local markets.