Naši stručnjaci

Područje stručnosti: Practical AI use cases

Infinum is a technology company specialized in AI and data engineering. Their work with SkillUp focuses on practical AI use cases and how data, automation and AI tools can support business growth.

Područje stručnosti: AI, emerging technologies and business innovation

Namik Hrle is an IBM Fellow and internationally recognized technology leader with extensive experience in enterprise software, data and AI. He most recently served as VP of Development and Director of IBM’s development lab in Germany.

Područje stručnosti: Marketing, branding and business growth

Davor Bruketa is Chief Creative Officer at Bruketa&, an award-winning advertising, branding and design agency. He brings extensive international experience in brand strategy, creative direction and business growth.

Područje stručnosti: Organizational development and family business advisory

ADIZES supports organizations in managing growth, change and leadership challenges. Their contribution to SkillUp focuses on helping SMEs strengthen organizational development, navigate transitions and build more effective leadership practices.

Područje stručnosti: Market research, AI in marketing and go-to-market strategy

Civitta is an international management consulting firm operating across 20+ countries, supporting public and private clients with strategy, market research, innovation, and digital solutions. Within SkillUp, Civitta helps SMEs develop a deeper understanding of their markets and customer needs, while also providing targeted advisory support to IT companies.

Područje stručnosti: AI, technology and the future of software development

Tomer Simon is Partner Chief Scientist at Microsoft Israel R&D Center and a strategist specializing in AI, technology and digital transformation. He advises organizations and governments on AI strategy, innovation and the future of software development.

Područje stručnosti: Supply chain, operational efficiency and Industry 4.0

Luqam is a management consulting and digital services firm specializing in operational transformation for manufacturing companies. Within SkillUp, Luqam supports manufacturing SMEs in improving processes, reducing costs and identifying concrete opportunities for digitalization and operational efficiency.

Područje stručnosti: Growth through acquisition

Dušan Banović brings expertise in mergers and acquisitions as a growth strategy for SMEs. His contribution to SkillUp focuses on helping business leaders understand acquisition opportunities, prepare for M&A processes and approach external growth with a practical decision-making framework.

Područje stručnosti: SME governance, sustainability and entrepreneurship

Ružica Šimić Banović is a professor of economics at the Faculty of Law, University of Zagreb. Her work spans entrepreneurship, institutional change in the business environment, gender equality and migration, supported by experience across academia, the private sector and public policy.

Područje stručnosti: SME governance, entrepreneurship and family business management

Mirela Alpeza is a professor of entrepreneurship and Director of CEPOR – SMEs & Entrepreneurship Policy Centre in Zagreb. She has over 25 years of experience in SME development, entrepreneurship policy and capacity building, with a focus on SME governance, family business management and growth strategies.

Područje stručnosti: Executive and personal branding

Alenka Ostrihon is the founder of Media Mind, a strategic communications consultancy focused on executive communication, personal branding and media presence. Her contribution to SkillUp focuses on helping business leaders strengthen their message, visibility and communication impact.

Područje stručnosti: Monetization, pricing, sales and go-to-market

Simon-Kucher is a global consultancy specializing in commercial growth, pricing and monetization. Within SkillUp, they work with Club members to develop tailored growth strategies, with a particular focus on market expansion, pricing, sales effectiveness, and go-to-market approaches.

Područje stručnosti: Scaling a software business

Anita Cvetić Oreščanin is co-founder and board member of Solvership, an IT company. Her contribution to SkillUp focuses on sharing practical insights from scaling a software business and managing the internal functions that support company growth.

Područje stručnosti: Retail standards and market access

Karmela Plavšić brings a retailer’s perspective from Metro. Her contribution to SkillUp focuses on helping SMEs better understand retailer expectations, market access requirements and the practical standards needed to work with larger retail networks.

Područje stručnosti: Financing options and banking solutions for SMEs

Jelena Ravlić Momčilović brings an SME banking perspective from Erste Bank. Her contribution to SkillUp focuses on helping SMEs understand available financing options, lines of credit and banking solutions that can support business growth.

Područje stručnosti: Personal branding and communication impact

Maša Petranović works in communication, content and brand strategy. Her contribution to SkillUp focuses on helping business leaders strengthen their personal brand, clarify their message and improve their communication impact.

Područje stručnosti: Leadership, communication and team alignment

Elena Antonovska is a certified professional coach and trainer specialized in leadership, communication and personal development. Within SkillUp, she works primarily with CEOs — helping them communicate more effectively with their teams, delegate with confidence, and foster motivation and alignment — and extends this work to the broader management team.

Područje stručnosti: Legal advice on new markets

DLA Piper is a global law firm advising companies on business, corporate and commercial legal matters. Their contribution to SkillUp focuses on helping SMEs understand key legal considerations when exploring or entering new markets.